project overview
Unbottled is a premium natural mineral water brand sourced from the Himalayas and canned at source. I developed the brand identity and visual language, translating it across D2C and B2B packaging.
project type
Brand Identity | Packaging | Art Direction
year
2026
focus
Brand Identity | Packaging | Art Direction
Unbottled is a premium water brand built around the idea of release; fluid, human and always in motion. I developed the brand identity and visual language, from the logo and typography to the packaging system, creating a balance between expression and restraint. The identity was designed to translate seamlessly across D2C and B2B applications while maintaining a distinct and recognisable presence.
The result is a flexible visual system that gives Unbottled room to evolve across formats, audiences and spaces. From everyday D2C packaging to B2B and hospitality applications, the identity stays consistent while allowing each touchpoint to feel considered, minimal and distinctly Unbottled.
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